Stop motion video in digital marketing platforms
05 November 2017 We Are Alive!

5 Ways Animation Can Grow Your Business


Animation is a powerful tool for growing your business. It is hands down the quickest and simplest way to present your ideas to your audience, whether it be an animation showcasing a new product launch or a corporate movie explaining what you do and why your product or service is the best out there, animation can quickly and easily tell your story.


Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life and simply explain complex topics. And they work.


Online marketing and social media posts that contain video content generate a better response in terms of likes, shares, clicks and conversions, increasing the reach of your marketing, it's no wonder then that video is the best performing type of content you can use to promote your business.


In today's mobile society we expect everything to be accessible with the tap of a thumb on the go and on demand, video is a perfect example of this. People love to watch video content on the go, and with the number of smartphone users growing, your audience keeps getting bigger and bigger.


Animated video content can take many different forms, from character animation and 3D animation to stop motion animation. In this example we created a simple stop motion animation in the form of infographics. Some elements were made as a 3D objects and moved by hand frame by frame and other elements are classical 2D animation. The beauty of it is that different animation techniques can be integrated into one animation, as long as the narrative is moving forward and the message is being conveyed in a clear and eye catching way you will get the desired result.


What are you waiting for? Lets get animating!