Dorco wanted to create a live-action campaign around the line “Make It a Good Start”, connecting the brand with one of those small but memorable milestones of growing up.
We developed a light-hearted concept following a young man beginning his shaving journey, seen through the eyes of an excitable father who realises that the family tradition of a beautiful moustache might just continue with his son. The story gave us a playful way to introduce the product while keeping the focus on the characters and their relationship.
We took the project through the full production process, from concept development and scripting to casting, directing, filming and post-production. The result is a warm and humorous film that turns an everyday moment into a memorable story about growing up, family traditions and getting off to a good start.
