Working with Weber Shandwick, we created another film for Epson’s campaign with Usain Bolt, continuing the playful visual world developed for the series.
This time, the story takes us behind the scenes of a fashion show, where Usain arrives just in time with a delivery of ink, before unexpectedly finding himself persuaded to take to the catwalk.
The project gave us plenty of creative freedom to play with character, humour and visual storytelling. Combining a bold, colourful style with energetic animation, we created a fast-paced film that brings Epson’s message to life without taking itself too seriously.
