Client:
App Explainer
Medichecks, the UK-based blood testing company, approached We Are Alive with a challenge.
Practitioners using the Medichecks’ Plasma app were having difficulty correctly labelling and packaging their blood samples, leading to issues when improperly labelled packages arrived at their laboratories.
They needed a video to clearly explain the process, so we set to work!
The Approach
The main goal of the video was to instruct practitioners on how to print labels, apply them to sample tubes, and package everything correctly for lab testing. This required a straightforward script that clearly outlined each step of the process, ensuring no confusion. We chose a 2D illustrative approach, using Medichecks’ primary brand colours as the foundation for our designs.