Client:
Medichecks
Medichecks

App Explainer

Medichecks, the UK-based blood testing company, approached We Are Alive with a challenge.

Practitioners using the Medichecks’ Plasma app were having difficulty correctly labelling and packaging their blood samples, leading to issues when improperly labelled packages arrived at their laboratories.

They needed a video to clearly explain the process, so we set to work!

simplified illustration of a sample tube and tag on plain dark blue background
simplified illustration of a sample tube and tag on plain dark blue background
neatly organized postal labels and stickers on a deep green background
neatly organized postal labels and stickers on a deep green background
vibrant purple post large envelope on dark blue background
vibrant purple post large envelope on dark blue background

The Approach

The main goal of the video was to instruct practitioners on how to print labels, apply them to sample tubes, and package everything correctly for lab testing. This required a straightforward script that clearly outlined each step of the process, ensuring no confusion. We chose a 2D illustrative approach, using Medichecks’ primary brand colours as the foundation for our designs.

simplified illustration of three medical sample tubes with purple liquid in them, with tags and labels
simplified illustration of three medical sample tubes with purple liquid in them, with tags and labels
simplified illustration of a box containing medical sample tube and some documents, open on a dark blue background
simplified illustration of a box containing medical sample tube and some documents, open on a dark blue background

Credits

Production: We Are Alive

Executive Producer: Joseph Pritchard

Art Direction: Lorena Castro

2D Animation: Aditya Puranik

3D animation: John Melo

Voice Over: Joseph Pritchard

Editing: Aleksandar Sandorov

Storyboarding: Lorena Castro

Credits

Production: We Are Alive

Executive Producer: Joseph Pritchard

Art Direction: Lorena Castro

2D Animation: Aditya Puranik

3D animation: John Melo

Voice Over: Joseph Pritchard

Editing: Aleksandar Sandorov

Storyboarding: Lorena Castro

Let's Create Something
Great Together!

Let's Create Something
Great Together!

Let's Create Something
Great Together!