Beatthemarket.com is Dubai based online service that compares insurance offers from different providers.
They wanted to create a fun video that would steer away from the insurance stereotype.
We designed two characters Beatrix and Tom, who just realized that their insurance has expired. The fun part is that BTM team continued using the characters and our designs on their website and social media. So Beatrix actually has her own Facebook page and she continued to live beyond the frame of our animation.