Motion Digitas LBi Dubai

I&M Bank

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Video

I&M Bank launched a new credit card aimed at people that travel a lot. The add campaign was accompanied with a new website and a social media posts that included our animation.

Together with DigitasLBi Dubai, we decided to create a mixed media video using frame-by-frame cel animation technique. The whole campaign was very successful and received a positive feedback from I&M bank’s customers.

Production
We Are Alive
Art Director
Aleksandar Sandorov
Motion Graphics Design
Aleksandar Sandorov
Voice Over
Lucas Schuneman
Sound Effects
Sava Botic
Cel Animation
Ivana Stojanovic
Animation screen shot presents illustration of the phone with photo on the screen agains red background with illustrated wind on it.
Animation screen shot presents illustration of the phone with photo on the screen. The pone is floating in the waves that are simply illustrated.
Animation screen shot presents illustration of the phone with photo on the screen. On the photo is young woman in colorful outfit.
Animation screen shot presents illustration of cel phone with photo on the screen, that present sea and cliffs on the blue background.