Saudi Artisanal Company

The award-winning branding agency Landor & Fitch enlisted We Are Alive’s help in creating a video to launch Saudi Artisanal Company, an initiative established to help protect Saudi’s native artisanal workforce.

Taking our inspiration from the company’s identity, we told SAC’s story through a combination of modern 3D rendered visuals inspired by traditional textures and materials and live action footage of the artisans at work, shot on location throughout Saudi Arabia.

This was a very complex project taking almost 12 months from conception to delivery but we couldn’t be happier with the final film and are delighted to be able to share it with you!