Over the years, we have perfected our workflow, creating a seamless experience that our customers learned to love. Each project is divided into stages, and at the end of each stage, the client can review the progress and give their feedback. Once happy, the client can sign off the stage and kick-start the following one.
When working this way, there are no surprises down the road. The client has full control over their project, and we know that we are on the right track.
The types and number of stages depend on the project’s nature, but if you keep scrolling, you’ll see a description of the most common ones.
Everything starts with the brief!
We encourage our clients to give us as much information as possible, helping us understand their position and strategy. This puts us in their shoes and enables us to craft the best possible approach.
We also have a useful questionnaire that our clients can fill out if they don’t have a clear idea of what they need.
And there’s always our rich portfolio to browse through and get some ideas.
During the exploration stage, our creative team will analyze the brief, absorb the client’s brand guidelines, and learn everything possible about the client’s operations.
Using this knowledge, we will start sketching, searching for references, testing out concepts, and constructing a mood-board that is representative of our recommended approach.
Sometimes we might have more ideas, and sometimes we might feel we hit the target and present only one strategy.
The scripting stage is an essential part of the story-telling process. A good story is an invisible glue that holds everything together and keeps the audience invested.
Depending on the project, the script’s tone of voice might differ, but our writers are there to make sure it touches all the essential points outlined in the strategy.
At the end of the writing process, we would present a text document which contains the voice-over script, and a detailed description of the animation or visual action for each scene.
The storyboarding process starts with an approved script and takes it to the next level. Our artists would begin designing and illustrating each scene to the finest details. Sometimes this might include character development, visual effects planning, or development of 3D assets.
This stage is the most artistic one, and it usually takes the most time. Well prepared illustrations are a real time saver during the animation stage.
At the end of the storyboarding process, we would present a polished storyboard with the exact same quality and level of detail as the final animation.
An animatic is a very rough animation usually created from the storyboard images and synced to the place holder voice over recording.
The animatic enables us to visualize how the final video might look, check the duration, test the music, and use it as a reference during the animation stage.
It’s an excellent tool for pre-visualizing the final animation, and it enables us to fine-tune all the elements before the actual animation takes place.
The animation stage is where the fun begins! Once we get here, it means that all the previous steps are finalized and approved, so our animators can take the completed illustrations, break them up in layers, and start putting them in motion.
The animation director supervises the whole process, making sure that the timing is perfect and that the main story is told clearly and concisely.
During the animation stage, we might present a few work-in-progress versions to make sure the client is happy with how things are moving, and once all is done, we’ll move to the final stages.
Voice over recording is vital for the final video because it determines the story-telling’s tone and tempo.
We work with professional voice-over talent worldwide, and we insist on the best sound recording equipment. We can source any language or accent and usually present multiple options for the client to choose from.
After replacing the place-holder voice used throughout the production, our video is almost ready to go.
Finishing is the final stage of the whole process. It can consist of several important tasks such as video editing, color grading, sound effects design, music editing, and in the case of a 3D production, this stage would also include the process of 3D rendering and compositing.
After completion, the video would be exported in formats of choice, securely uploaded, and shared with the client. We also offer a packaged delivery, which means that our clients can get hold of all the design assets and use them across all their channels.
We safely store all our project files and back them up regularly, so our clients can always come back, create new versions, and we guarantee to provide this service forever, and even longer!