As part of a wider rebrand by Landor, Asteco wanted to introduce its new identity to teams across the organisation.
The objective was to create a film that not only explains the brand, but helps people connect with it, understand what it stands for, and how it should be applied in practice.
Working from a set of static brand assets, we translated the new identity into a living, engaging experience, developing a motion language that expresses its precision, clarity, and intent, while making it feel relevant across the organisation.
Bringing the identity to life
From the logo and typography to iconography and layout systems, each element was carefully animated to reflect the precision and structure at the core of the brand.
Subtle 3D details and transitions added depth, while maintaining a clean and controlled aesthetic. This ensured the identity felt consistent, flexible, and aligned with the wider brand system.
Blending design with real environments
To capture the brand in use, we directed a two-day shoot in Asteco’s offices.
Camera movement, framing, and colour grading were carefully controlled to reflect the brand’s precision and clarity, and by featuring Asteco’s own employees and working environments, we made the film feel more personal to the client and the team.
We produced a clear and engaging film that introduces Asteco’s refreshed identity in a way that feels both structured and human.
It provides teams with a shared understanding of the brand, while reinforcing confidence in the direction of the company as it evolves into a more modern and forward-looking organisation.
