Abu Dhabi 360

The integrated sports and entertainment agency CSM asked We Are Alive to help create an animated logo for the new Abu Dhabi 360 brand.

 

The initiative aims to improve the health and wellbeing of Abu Dhabi’s citizens. A 3D animated approach gave us the modernity and longevity required, while retaining a simplicity that ensured it could be used in any digital landscape.

We used textures, reflections and camera motion to position the logo in a 360º world, exploring its elements in macro detail, before revealing the final identity in full. The nature of the materials we used within the animation alluded to the sporting nature of the programme’s remit.