Working alongside Landor, we took the new Alinma Bank brand identity and explored how it could work in motion. Our task was to build on the existing design principles and develop a motion system that would give the brand a distinct and recognisable way of moving.

We created an extensive collection of animated elements, including logo animations, typography, iconography, infographics, graphic devices, transitions and 3D graphics. Each element was designed with the wider system in mind, establishing a set of rules for how the brand behaves when animated, while leaving enough room for creativity and experimentation.

The final delivery went beyond a collection of finished animations. We also created editable templates and reusable assets, allowing Alinma’s internal teams to produce new content without having to start from scratch. The result is a practical motion toolkit that makes it easier to create everything from social media posts to more complex branded content, while keeping the brand consistent.