Working with branding agency Andon, we developed a motion graphics guidelines system for Emirates SkyCargo, designed to bring consistency to the brand’s animated communications.
Starting from Andon’s visual identity and design language, we explored how the brand could behave in motion, developing principles for animation, transitions, typography, infographics and data visualisation.
The system was designed to work across a wide range of channels and formats, from social media and digital content to presentations, events and large-format screens. We created a library of reusable motion assets and templates, making it easy for teams to update text, data and content while keeping every piece consistent with the wider brand.
Alongside the templates, we developed detailed guidelines covering timing, movement, transitions and different types of information, creating a practical toolkit that could scale across teams, platforms and future communications.
